It’s a three-peat! The Greatest of the Mall is back for its third year at Box Hill Central in partnership with Melbourne Food & Wine and is a snacc-fuelled tribute to Melbourne’s legendary mall food scene, cooked up by Raph Rashid – the mind behind Beatbox Kitchen, Taco Truck and All Day Donuts.
This year, we’re celebrating the iconic and timeless doughnut. Soft, pillowy and the perfect sweet canvas.
Raph Rashid (aka The Snacc Boss), has been making his way through Box Hill Central with his friend Ailene, @melbfoodieee to research, eat, explore, taste and be inspired. All in the name of creating an out-of-this-world doughnut made just for Box Hill Central. Enter the Yuzu Matcha Doughnut.
Visit Box Hill Central for your chance to indulge in the custom and one-time-only Yuzu Matcha Doughnut for FREE, meet Raph, and win instant prizes!
Raph was born to the snack life – or, as he’d call it, the snacc life. Growing up above a Malaysian restaurant in Melbourne, street food and street culture have been passions for him from an early age. He is one of Australia’s food-truck pioneers, and is also a celebrated photographer, a broadcaster, publishes his own magazine, and was inducted into the Melbourne Food & Wine Festival Legends Hall of Fame as a trailblazer in 2013.
Ailene, a.k.a @melbfoodieee has been exploring Melbourne one bite at a time since 2020. Ailene is your go-to for must-try eats, hidden gems and cult favourites across the city and beyond, every post is packed with her best do's and dont's, insta-worthy visuals and “add to list” recommendations.
Simply spend $15 or more at any participating food or drink retailer in-centre and sign up for your chance to win. Good luck!
VIC 16+ only. Ends AEST 13/7/26. Keep receipt(s). Max 1 entry/Qualifying Spend. Limit 1 prize/person/Participating Shopping Centre. Max 1 prize/person. T&Cs apply.
Yuzu Matcha Doughnut
It’s a matcha cream moment up top with a zesty yuzu curd to complete this fun doughnut.
Catch Raph Rashid at Box Hill Central giving away 1,200 FREE Yuzu Matcha Doughnuts, from 11am on Saturday 11 July and Sunday 12 July.
LOCATION: Ground Level opposite Martha Jewellery.
*VIC only. Ends 2pm AEST 12/7/26 while stocks last. Limit 1 game play/person. Max. 1 food item/person. *T&Cs apply.

BROADMEADOWS CENTRAL
Get a taste of the best of the desserts in one bite with the unmissable baklava cheescake doughnut.
Thursday 9 and Friday 10 July
VIC 16+ only. Ends AEST 13/7/26. Keep receipt(s). Max 1 entry/Qualifying Spend. Limit 1 prize/person/Participating Shopping Centre. Max 1 prize/person. T&Cs apply.